GTM Playbooks
Proven go-to-market strategies and tactics from successful founders who've been in your shoes.
SaaS GTM Playbook
Complete go-to-market strategy for SaaS products focusing on product-led growth
Highlights
- Customer acquisition strategy
- Pricing optimization framework
- PLG onboarding flow examples
- Metrics dashboard templates
B2B Enterprise Sales Playbook
Framework for enterprise sales cycles with templates for each stage
Highlights
- Account mapping templates
- Enterprise discovery questions
- Multi-threaded selling tactics
- Deal velocity optimization
Cold Email Automation Playbook
Build scalable cold email campaigns that convert without getting flagged
Highlights
- Domain setup and deliverability guide
- A/B testing frameworks
- Sequence templates by industry
- Follow-up optimization tactics
Data-Driven Lead Scoring Playbook
Create a custom lead scoring system based on actual conversion data
Highlights
- Behavioral scoring framework
- Demographic weighting formulas
- Implementation guide for CRMs
- Revenue attribution models
Competitor Intelligence Playbook
Track and analyze competitor moves to position your product effectively
Highlights
- Competitor tracking system setup
- Feature comparison frameworks
- Pricing strategy analysis
- Win/loss analysis templates
Founder-led Sales Playbook
How to do sales as a technical founder when you can't afford a sales team
Highlights
- Founder positioning strategy
- Technical-to-business translation guide
- Sales scripts for engineers
- Time optimization techniques
Resources to Help You Build Faster
Lead-Score Template
Pre-built Google Sheet with scraping formulas
GTM Playbook Library
Collection of proven go-to-market strategies
Cold Email Templates
Ready-to-use sequences for different industries
Discovery Call Framework
Structure your first calls to uncover real pain points
GTM Teardowns
3-minute videos analyzing go-to-market strategies
Miro Templates
Templates for discovery calls and customer interviews
Signal-Detection Prompts
Ready-to-use prompts for Zapier/Make automation
ICP Scoring Algorithm
Excel formulas for lead qualification
Customer Interview Guide
Question framework for extracting actionable insights