GTM Guides
Step-by-step guides to help you build and optimize your go-to-market strategy from scratch.
Cold Email Infrastructure Setup
Complete guide to setting up high-deliverability cold email infrastructure
What You'll Learn
- Domain selection and setup
- SPF, DKIM, and DMARC configuration
- Warming protocols and schedules
- Deliverability monitoring tools
LinkedIn Automated Prospecting
How to build a compliant LinkedIn automation system for prospecting
What You'll Learn
- Profile optimization for outreach
- Connection request templates
- Safe automation practices
- Messaging sequence frameworks
Building Your First ICP Framework
Define your ideal customer profile with data-backed attributes
What You'll Learn
- Data collection methodology
- Attribute weighting system
- Market size validation
- ICP evolution framework
GTM Analytics Dashboard Setup
Build comprehensive GTM analytics dashboards in Google Data Studio
What You'll Learn
- Data source integration
- Custom metrics setup
- Conversion path visualization
- Automated reporting configuration
Competitor Intelligence System
Build automated systems to track competitors' moves and pricing
What You'll Learn
- Web scraping setup guidelines
- Pricing change alerts
- Feature launch monitoring
- Marketing message tracking
Customer Data Enrichment Pipeline
Enrich your CRM data automatically with third-party data sources
What You'll Learn
- API integration walkthroughs
- Data cleaning procedures
- Enrichment workflow setup
- Compliance and privacy measures
Sales Stack Configuration Guide
Set up and integrate your full sales technology stack
What You'll Learn
- CRM setup and customization
- Email tracking configuration
- Sequence tool integration
- Analytics and reporting setup
Enterprise Security Compliance
Meet enterprise security requirements to sell to large organizations
What You'll Learn
- SOC 2 preparation checklist
- GDPR compliance framework
- Security questionnaire templates
- Documentation best practices
Resources to Help You Build Faster
Lead-Score Template
Pre-built Google Sheet with scraping formulas
GTM Playbook Library
Collection of proven go-to-market strategies
Cold Email Templates
Ready-to-use sequences for different industries
Discovery Call Framework
Structure your first calls to uncover real pain points
GTM Teardowns
3-minute videos analyzing go-to-market strategies
Miro Templates
Templates for discovery calls and customer interviews
Signal-Detection Prompts
Ready-to-use prompts for Zapier/Make automation
ICP Scoring Algorithm
Excel formulas for lead qualification
Customer Interview Guide
Question framework for extracting actionable insights